CIRCA | London, Piccadilly Lights
United Kingdom / London
100 million people lay their eyes on Piccadilly Lights as they pass through Piccadilly Circus each year.
CIRCA Art brings a groundbreaking fusion of art and technology to Piccadilly Lights, transforming one of London’s most iconic screens into a canvas for world-class contemporary art. Every evening, at precisely 20:23, CIRCA disrupts the regular flow of advertisements to showcase thought-provoking works from leading artists, connecting millions of viewers to the power of art in a public space.
This unique initiative reimagines the role of digital screens in urban life, creating moments of reflection and inspiration amid the hustle of Piccadilly Circus.
CIRCA Art is where culture meets the city, delivering accessible art to all who pass by.
